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For example, when you search for a film, we use your search information and location to show the most relevant cinemas near you.

We have, for example, ignored pagers, even though many nascent relationships were probably scuppered by them around 1994 when some poor deluded fool showed his off in the restaurant in the belief that it made him look important. Mercifully, the advent of the Short Message Service allowed inarticulate youths everywhere to express their interest in an indecipherable mix of abbreviated verbs and smiley faces made out of brackets and semicolons.

Younger readers may be alarmed to hear that, not that long ago, if you met someone you liked in a bar, you would actually have to ring them the next day. For those of us who still like to use whole sentences, there is also a certain haiku-like appeal in attempting to be charming in 160 characters.

We also use this information to show you ads for similar films you may like in the future.

People with names like Frederick West or Theodore Bundy might be in real trouble.The only upside is that 99.99 recurring per cent of these blogs are read solely by the author and countless porn-site spambots. Then, through the magic of the world's favourite search engine, you may have access to reams of information about them; especially if they're in a reasonably high-profile job.Before Google became the all-pervasive, world-bestriding colossus that it is today, the only information you could find about a new date was through asking mutual friends.Facebook stalking Like the above, but for friends-of-friends.Met someone you like through a mutual acquaintance? Simple – click on to Facebook and go through their photos.

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